The Marketing Formula Blog

Branding Part 1: Steps to Build a Strong Brand

Most think that building a brand is the development of an Identity System – logo, colors and business materials. And branding is advertising that identity with collateral in various media. The word branding means everything and nothing to most businesses and advertising is looked at as a necessary evil that drains capital. All that is […]

Continued »

Marketing Your Brand

Every brand is different and your custom strategy will be developed to communicate to your target customer, regardless of channel. We live in a customer-centric world. It is becoming increasingly more important for a B2B brand to represent what customers are thinking and looking for, not what companies want to say. We can help you […]

Continued »

Categories: News

Tagged: , , ,

Trimble at INTERMAT 2012

INTERMAT (the international showcase of equipment and techniques for the construction and materials industries) occurred last week in Paris. It is the 2nd largest show for its segment in the world. It’s always exciting to see what long hours and a lot of sweat turns into. Our client, Trimble, whose Civil Construction Division’s brand in […]

Continued »

To Design or Not to Design?

For most companies it has been very difficult to justify the expense to re-imagine what their brand could or should be. Sadly, the expenditures of reinventing and or building a new strong brand are thrown into the “expendable” bucket of marketing. First, marketing is not expendable but that is another blog post. This post is […]

Continued »

Categories: News

Tagged: , , ,