The Marketing Formula Blog

The Five Elements of Branding

Branding is more than just an icon. Branding is every thought, feeling or idea associated with your name and logo. Nike. Mattel. Hallmark. When I hear the word Nike, I think of the swoosh, athletics, great commercials and overcoming labor protests. For Mattel, I think of toys, fun and a sense of trust, built from […]

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Refining Us: The New Marketing Formula

Most people, when they hear the word brand, visualize a logo. A logo is an element of a brand but brand is so much more. Your brand tells your story. Your brand is a promise for a certain customer experience. A brand relates the reliability of your product. And, if sales and customer service and […]

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