The Marketing Formula Blog

Supporting Dayton Basketball and Beyond

No one can argue the fact that the 2014 NCAA March Madness tournament has been more unpredictable than most. It’s been especially exciting right here in Dayton, Ohio, where we’ve been routing on the University of Dayton Flyers, as they’ve won two games no one could have guessed they would and arriving unscathed into the […]

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Categories: Uncategorized

Motivation

The other night my wife and I were watching a video online of a friend of ours. He was competing in a strength competition. It wasn’t a super impressive competition where the guys throw pianos through third story windows, but they were squatting more weight than I could dream of, and doing things like pull […]

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Categories: Business, Sales

5 types of twitter Users You Don’t Want to Be

If you’ve been on twitter more than 3 days, there’s a good chance you’ve unfollowed someone. There are a myriad of reasons for doing this, but I’ve focused in on 5 for you to chew on for a bit. The social butterfly The Horror: @Way2Social: OMG @ReTwMCgee @SoandSO @OneandonlyFocus @OMGINSPIREDSOMUCH: @NotarealTwitter @thisismadeup @CNN @HuffingtonPost @WSJLive […]

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Categories: Social Media

Letting Go

An interesting scenario played out this weekend at my church. Yes I said church in a blog, no you don’t have to run away screaming, I promise it won’t be preachy. Anyway, there was a man at our church this weekend, who was standing uncomfortably close to our stage. I take notice to this as […]

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Categories: Business

Is your Brand Friendly?

As I drove in to work this morning I tuned into a nationally syndicated morning show that is broadcast on a local station here in Dayton. I do this most mornings, some days I really want to listen to music, but usually I don’t mind the chatter. When I first started listening I found it […]

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Categories: Brand Story

A Salesperson’s Guide to Marketing

I used to be a salesperson; I’ve been involved with webinars, and training sessions to no end. I’ve watched videos and read books from some of the greatest sales minds in the world. But I feel like there is a very real issue that never gets addressed in sales training. Marketing. I know what you’re […]

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Categories: Sales

7 Steps to Being a Great Brand Ambassador

Being a brand ambassador is not limited to those select few that run marketing departments for major corporations. All of us act as a brand ambassador on some level. If you ever hope to earn a promotion or a raise, then you are an ambassador for your own personal brand. It used to be simple […]

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Categories: Uncategorized

Why A Brand is More Than Marketing

Often times we taking branding and marketing to be synonymous, however there is a critical difference. While marketing is directed towards bringing prospects in the door, whether literally or figuratively, branding is all about how your company is perceived. If we get lost in the marketing to new clients, we can burn our current customers […]

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Categories: Uncategorized

Coffee on Whole Wheat, Hold the Mayo

I spoke with a friend recently, and he was telling me about all the things I needed to do downtown. He’s lived here since we graduated college and is very in tune with the best local fun and fare. I told him we need to get together for lunch soon, and he says, “Absolutely, there’s […]

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Categories: Survey Marketing

Of Racquetball and Content Marketing

On The Court I like to play racquetball. For purposes of full disclosure, I’m not good at racquetball. I think I’ve won only once in my career, and it was possible my opponent had the flu. I regularly find myself being beaten by the 74-year-old man at the local YMCA that’s had at least 2 […]

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Categories: Uncategorized