The Marketing Formula Blog

26
Sep | 2012

What to Expect When You’re Expecting a Website

Expecting a Website

So you realize you haven’t updated your website since the mid-2000s and you felt it was time to upgrade to something new and more compatible with today’s modern Internet of social media integration, mobile browsing and instant feedback. You’ve hired a talented and experienced web designer/developer (hi) to put your company’s best efforts out to the Internet public. Now that you’ve gone down this path, what should you expect once your shiny new site has launched? How can you guarantee that your investment can be used to its full potential?

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29
Jun | 2012

CareSource Annual Report 2011

CareSource 2011 Annual Report

Working on the 2011 CareSource Annual Report was a rewarding experience that eclipsed the actual report and became a real connection with what is right. For the first time, CareSource combined their corporate Annual Report with their foundation Impact Report. As a unified story, it was powerful and illustrated ALL that CareSource does.

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18
Jun | 2012

Branding Part 1: Steps to Build a Strong Brand

Notepad with Core Value written in pen.

Most think that building a brand is the development of an Identity System – logo, colors and business materials. And branding is advertising that identity with collateral in various media. The word branding means everything and nothing to most businesses and advertising is looked at as a necessary evil that drains capital.

All that is true… if done wrong.

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07
May | 2012

Marketing Your Brand

Marketing Your Brand

Every brand is different and your custom strategy will be developed to communicate to your target customer, regardless of channel.

We live in a customer-centric world. It is becoming increasingly more important for a B2B brand to represent what customers are thinking and looking for, not what companies want to say. We can help you identify those qualities and market your brand and create ways to connect people to your company, your products and your services.

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01
May | 2012

FIND Your Gift, USE Your Gift

Using Your Gift

I recently came across this quote –

“The meaning of life is to find your gift, the purpose of life is to give it away.” ~ Joy J. Golliver

This is a powerful quote and it is one of my favorites. What is your gift? I am a firm believer that everyone has a special gift or talent. Your gift is often what you are passionate about and what can provide the “zest” in your life. If you don’t know your gift, ask the people closest to you in your life. These people (friends and family) know you the best and might be able to tell you what your passion is. So, find your gift…that is half the battle.

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24
Apr | 2012

Trimble at INTERMAT 2012

Trimble Booth at INTERMAT 2012

INTERMAT (the international showcase of equipment and techniques for the construction and materials industries) occurred last week in Paris. It is the 2nd largest show for its segment in the world. It’s always exciting to see what long hours and a lot of sweat turns into. Our client, Trimble, whose Civil Construction Division’s brand in the international market is emerging as tough and rugged. They already lead the the world in construction technology but they have made a concerted effort over the last few years to make their technology as rugged as possible. Their accomplishments are amazing.

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27
Mar | 2012

3 Reasons to Join LinkedIn Groups

3 Reasons to Join LinkedIn Groups

If you are just “connecting” with people on LinkedIn and not utilizing groups on LinkedIn, you are missing some significant benefits of business networking. LinkedIn is such an incredible tool for marketing yourself and your company, so why not benefit from all of the different aspects of it? Join some LinkedIn groups: Here are 3 reasons why you should.

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20
Mar | 2012

Why You Should Share Blog Posts with Social Media

Sharing Blogs with Social Media

Over 51% of Americans use Facebook, so it’s safe to say that at some point during the week, or even the day, your clients are going to be using some sort of social media. There are many ways you can utilize these outlets in marketing, but one of the easiest is by sharing your blog posts. As a company you spend a good amount of time writing about your expertise and knowledge on your blog, but if you’re leaving the content solely on your website, you may be missing more than you think. So why should you share your blog posts on social media?

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14
Mar | 2012

To Design or Not to Design?

Requarth Branding Materials

For most companies it has been very difficult to justify the expense to re-imagine what their brand could or should be. Sadly, the expenditures of reinventing and or building a new strong brand are thrown into the “expendable” bucket of marketing. First, marketing is not expendable but that is another blog post. This post is about the investment into an asset that is a “Strong Brand.” Yes, I said asset. The only asset that demands customer loyalty and over time will lower your advertising output.

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06
Mar | 2012

The Five Elements of Branding

Branding is more than just an icon. Branding is every thought, feeling or idea associated with your name and logo. Nike. Mattel. Hallmark. When I hear the word Nike, I think of the swoosh, athletics, great commercials and overcoming labor protests. For Mattel, I think of toys, fun and a sense of trust, built from a lifetime of following the brand. Hallmark reminds me of graduation cards, birthday cards, my parents and sentimental movies. Each of these companies have a strong brand. These thoughts that came to my mind are all a part of the brand. When considering your brand, it’s important to address the five elements to branding that interplay in the mind of customer.

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