Motivational Coffee

The other night my wife and I were watching a video online of a friend of ours. He was competing in a strength competition. It wasn’t a super impressive competition where the guys throw pianos through third story windows, but they were squatting more weight than I could dream of, and doing things like pull ups.
This may not sound super impressive to you, if you’re in good shape, but our friend spent a month in the hospital this past Christmas, because of complications from a ruptured appendix. He had been on the brink of death for several days, and at times it didn’t look as if he was going to make it. So fast forward 3 months and he’s competing in a fitness competition, you can color me impressed.

Anyway, while we’re watching the video, I noted that the only sign of his struggle from 3 months before was that he was straining a bit to get through the pull up session. My wife turns to look at me and says, “You couldn’t even do one pull up.”

Respect Cartoon

Now many of you may be up in arms thinking that is a pretty rude thing for her to say to you. I agree
completely, but here is the thing: My wife understands what motivates me. If she had said, “Do you think you can do a pull up?” I would say yes, conversation over, moving on. However, I live for a challenge. I thrive on being called out, I don’t back down from a triple-dog-dare. (yes I have gotten my tongue frozen to a pole, why do you ask?)

So the question you have to ask yourself is, “what motivates your avatar client?” What type of people do you want to attract with your marketing programs? If you just start putting out information about your company, without thinking about who you want to attract, you may not be speaking to the right customers.
Do you want people who are coming into your store and expecting you to compete on price? Do you have the largest selection available of your products or services? Do you want to attract a client who appreciates the best possible customer service?

Whatever it is that you’re offering, be sure to craft your message in a way that attracts people who appreciate it. Understanding and embracing the fact that you can’t offer everything to everyone is the first step in targeting your marketing to the right person. So get out there and start motivating your potential customers.

Weak man lifting weights

Oh, and I went to the gym this morning, and I did that pull-up. I’m not sure I really cleared the bar, but for me it’s close enough!

Categories: Business, Sales