The Marketing Formula Blog

Supporting Dayton Basketball and Beyond

No one can argue the fact that the 2014 NCAA March Madness tournament has been more unpredictable than most. It’s been especially exciting right here in Dayton, Ohio, where we’ve been routing on the University of Dayton Flyers, as they’ve won two games no one could have guessed they would and arriving unscathed into the […]

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7 Steps to Being a Great Brand Ambassador

Being a brand ambassador is not limited to those select few that run marketing departments for major corporations. All of us act as a brand ambassador on some level. If you ever hope to earn a promotion or a raise, then you are an ambassador for your own personal brand. It used to be simple […]

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Why A Brand is More Than Marketing

Often times we taking branding and marketing to be synonymous, however there is a critical difference. While marketing is directed towards bringing prospects in the door, whether literally or figuratively, branding is all about how your company is perceived. If we get lost in the marketing to new clients, we can burn our current customers […]

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Of Racquetball and Content Marketing

On The Court I like to play racquetball. For purposes of full disclosure, I’m not good at racquetball. I think I’ve won only once in my career, and it was possible my opponent had the flu. I regularly find myself being beaten by the 74-year-old man at the local YMCA that’s had at least 2 […]

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