The Marketing Formula Blog

Marketing Your Brand

Every brand is different and your custom strategy will be developed to communicate to your target customer, regardless of channel. We live in a customer-centric world. It is becoming increasingly more important for a B2B brand to represent what customers are thinking and looking for, not what companies want to say. We can help you […]

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Trimble at INTERMAT 2012

INTERMAT (the international showcase of equipment and techniques for the construction and materials industries) occurred last week in Paris. It is the 2nd largest show for its segment in the world. It’s always exciting to see what long hours and a lot of sweat turns into. Our client, Trimble, whose Civil Construction Division’s brand in […]

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