The Marketing Formula Blog

Branding Part 1: Steps to Build a Strong Brand

Most think that building a brand is the development of an Identity System – logo, colors and business materials. And branding is advertising that identity with collateral in various media. The word branding means everything and nothing to most businesses and advertising is looked at as a necessary evil that drains capital. All that is […]

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Marketing Your Brand

Every brand is different and your custom strategy will be developed to communicate to your target customer, regardless of channel. We live in a customer-centric world. It is becoming increasingly more important for a B2B brand to represent what customers are thinking and looking for, not what companies want to say. We can help you […]

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FIND Your Gift, USE Your Gift

I recently came across this quote – “The meaning of life is to find your gift, the purpose of life is to give it away.” ~ Joy J. Golliver This is a powerful quote and it is one of my favorites. What is your gift? I am a firm believer that everyone has a special […]

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Trimble at INTERMAT 2012

INTERMAT (the international showcase of equipment and techniques for the construction and materials industries) occurred last week in Paris. It is the 2nd largest show for its segment in the world. It’s always exciting to see what long hours and a lot of sweat turns into. Our client, Trimble, whose Civil Construction Division’s brand in […]

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To Design or Not to Design?

For most companies it has been very difficult to justify the expense to re-imagine what their brand could or should be. Sadly, the expenditures of reinventing and or building a new strong brand are thrown into the “expendable” bucket of marketing. First, marketing is not expendable but that is another blog post. This post is […]

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The Five Elements of Branding

Branding is more than just an icon. Branding is every thought, feeling or idea associated with your name and logo. Nike. Mattel. Hallmark. When I hear the word Nike, I think of the swoosh, athletics, great commercials and overcoming labor protests. For Mattel, I think of toys, fun and a sense of trust, built from […]

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3 Simple Ways to Maximize LinkedIn

LinkedIn can be a powerful tool for business networking. But, many of us are not doing the necessary things to benefit from LinkedIn so we can realize it’s true effectiveness. LinkedIn has given me the platform to stay connected with many different people in numerous industries. There are 3 simple ways to maximize your LinkedIn […]

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Refining Us: The New Marketing Formula

Most people, when they hear the word brand, visualize a logo. A logo is an element of a brand but brand is so much more. Your brand tells your story. Your brand is a promise for a certain customer experience. A brand relates the reliability of your product. And, if sales and customer service and […]

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