The Marketing Formula Blog

Branding Part 1: Steps to Build a Strong Brand

Most think that building a brand is the development of an Identity System – logo, colors and business materials. And branding is advertising that identity with collateral in various media. The word branding means everything and nothing to most businesses and advertising is looked at as a necessary evil that drains capital. All that is […]

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3 Simple Ways to Maximize LinkedIn

LinkedIn can be a powerful tool for business networking. But, many of us are not doing the necessary things to benefit from LinkedIn so we can realize it’s true effectiveness. LinkedIn has given me the platform to stay connected with many different people in numerous industries. There are 3 simple ways to maximize your LinkedIn […]

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