The Marketing Formula Blog

FIND Your Gift, USE Your Gift

I recently came across this quote – “The meaning of life is to find your gift, the purpose of life is to give it away.” ~ Joy J. Golliver This is a powerful quote and it is one of my favorites. What is your gift? I am a firm believer that everyone has a special […]

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3 Reasons to Join LinkedIn Groups

If you are just “connecting” with people on LinkedIn and not utilizing groups on LinkedIn, you are missing some significant benefits of business networking. LinkedIn is such an incredible tool for marketing yourself and your company, so why not benefit from all of the different aspects of it? Join some LinkedIn groups: Here are 3 […]

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To Design or Not to Design?

For most companies it has been very difficult to justify the expense to re-imagine what their brand could or should be. Sadly, the expenditures of reinventing and or building a new strong brand are thrown into the “expendable” bucket of marketing. First, marketing is not expendable but that is another blog post. This post is […]

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The Five Elements of Branding

Branding is more than just an icon. Branding is every thought, feeling or idea associated with your name and logo. Nike. Mattel. Hallmark. When I hear the word Nike, I think of the swoosh, athletics, great commercials and overcoming labor protests. For Mattel, I think of toys, fun and a sense of trust, built from […]

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