The Marketing Formula Blog

Marketing Your Brand

Every brand is different and your custom strategy will be developed to communicate to your target customer, regardless of channel. We live in a customer-centric world. It is becoming increasingly more important for a B2B brand to represent what customers are thinking and looking for, not what companies want to say. We can help you […]

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FIND Your Gift, USE Your Gift

I recently came across this quote – “The meaning of life is to find your gift, the purpose of life is to give it away.” ~ Joy J. Golliver This is a powerful quote and it is one of my favorites. What is your gift? I am a firm believer that everyone has a special […]

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Refining Us: The New Marketing Formula

Most people, when they hear the word brand, visualize a logo. A logo is an element of a brand but brand is so much more. Your brand tells your story. Your brand is a promise for a certain customer experience. A brand relates the reliability of your product. And, if sales and customer service and […]

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