The Marketing Formula Blog

What to Expect When You’re Expecting a Website

So you realize you haven’t updated your website since the mid-2000s and you felt it was time to upgrade to something new and more compatible with today’s modern Internet of social media integration, mobile browsing and instant feedback. You’ve hired a talented and experienced web designer/developer (hi) to put your company’s best efforts out to the Internet public. Now that you’ve gone down this path, what should you expect once your shiny new site has launched? How can you guarantee that your investment can be used to its full potential?

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CareSource Annual Report 2011

Working on the 2011 CareSource Annual Report was a rewarding experience that eclipsed the actual report and became a real connection with what is right. For the first time, CareSource combined their corporate Annual Report with their foundation Impact Report. As a unified story, it was powerful and illustrated ALL that CareSource does.

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To Design or Not to Design?

For most companies it has been very difficult to justify the expense to re-imagine what their brand could or should be. Sadly, the expenditures of reinventing and or building a new strong brand are thrown into the “expendable” bucket of marketing. First, marketing is not expendable but that is another blog post. This post is […]

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Responsive Web Design

As you move about in your every day life, you can’t help but notice one thing that is almost a standard now in our modern culture: smart devices. Whether it’s a phone, a tablet or some crazy device currently in development that someone left in a bar, most of our culture spends a good amount […]

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