The Marketing Formula Blog

CareSource Annual Report 2011

Working on the 2011 CareSource Annual Report was a rewarding experience that eclipsed the actual report and became a real connection with what is right. For the first time, CareSource combined their corporate Annual Report with their foundation Impact Report. As a unified story, it was powerful and illustrated ALL that CareSource does.

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To Design or Not to Design?

For most companies it has been very difficult to justify the expense to re-imagine what their brand could or should be. Sadly, the expenditures of reinventing and or building a new strong brand are thrown into the “expendable” bucket of marketing. First, marketing is not expendable but that is another blog post. This post is […]

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