The Marketing Formula Blog

What to Expect When You’re Expecting a Website

So you realize you haven’t updated your website since the mid-2000s and you felt it was time to upgrade to something new and more compatible with today’s modern Internet of social media integration, mobile browsing and instant feedback. You’ve hired a talented and experienced web designer/developer (hi) to put your company’s best efforts out to the Internet public. Now that you’ve gone down this path, what should you expect once your shiny new site has launched? How can you guarantee that your investment can be used to its full potential?

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Why You Should Share Blog Posts with Social Media

Over 51% of Americans use Facebook, so it’s safe to say that at some point during the week, or even the day, your clients are going to be using some sort of social media. There are many ways you can utilize these outlets in marketing, but one of the easiest is by sharing your blog […]

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Responsive Web Design

As you move about in your every day life, you can’t help but notice one thing that is almost a standard now in our modern culture: smart devices. Whether it’s a phone, a tablet or some crazy device currently in development that someone left in a bar, most of our culture spends a good amount […]

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SEO Advice for the Small Start-Up

The Marketing Formula’s philosophy on Search Engine Optimization (SEO) is to automatically optimize websites during the building process. The combination of regularly updated content and traffic, the site will be recognized as “organically” optimized by today’s major search engines. Organically optimized websites make use of appropriate keywords and relevant information. The benefits to this are […]

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Refining Us: The New Marketing Formula

Most people, when they hear the word brand, visualize a logo. A logo is an element of a brand but brand is so much more. Your brand tells your story. Your brand is a promise for a certain customer experience. A brand relates the reliability of your product. And, if sales and customer service and […]

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